You may have seen this simple campaign in your favorite periodical.

We like it.

FEWER, BETTER THINGS.

Our lives are full of things. Disposable distractions,
stuff you buy but do not cherish, own yet never love.
Thrown away in weeks rather than passed down for generations.

Perhaps things will be different now.

Wiser choices made with greater care.
After all, if the fewer things you own always excite you,
would you really miss the many that never could?